‘It is your duty in life to save your dream.’

— Amedeo Modigliani

 

‘Whether it's a house or film or chair it must have a structural concept‘

— Charles Eames

 

‘Simplicity is about subtracting the obvious and adding the meaningful‘

— John Maeda

 

‘You are made of stardust and wishes and magical things‘

Minna - so

 

‘Good Design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition‘

— Freeman Thomas

 

‘Nobody realises that some people expend tremendous amounts of energy merely to be normal‘

— Albert Camus

 

‘Order and simplicity are the first steps to the mastery of a subject‘

— Thomas Mann

 

‘Good Design is a great combination of common sense, unusual imagination, clarity of purpose - with a prerequisite knowledge of structure, values, colour, aesthetic insight and a deep reference for the love of life‘

Millard Sheets

 

‘The goal of a designer is to listen, observe, understand, sympathise, empathise, synthesise, and glean insights that enable him or her to ‘make the invisible visible‘

Hillman Curtis

 

‘Make it simple, but significant‘

Don Draper

 

‘How well we communicate is determined not by how well we say things, but how well we are understood‘

Andrew Grove

 

‘It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives‘

Don Norman

 

‘Always design a thing by considering it in its next larger context - a chair in a room, a room in a house, a house in a environment, an environment in a city plan‘

Eero Saarinen

 

‘It’s important to understand the broader complexities. But equality, the power of the creative mind‘

Richard Benson

 

‘Design is not just what it looks like and feels like. Design is how it works‘

Steve Jobs

 

‘Good design is as little as possible. Less, but better, because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity‘

Dieter Rams

 

‘Simplicity is about subtracting the obvious and adding the meaningful‘

— John Maeda

 

‘The role of the designer is that of a good, thoughtful host anticipating the needs of his guests‘

— Charles Eames

 

‘Leave it better than you found it‘

— Bruce A. Nordstrom

 

‘Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away‘

— Antoine de Saint-Exupery

 

‘If you think good design is expensive, you should look at the cost of bad design‘

— Ralf Speth

 

‘Make it simple, but significant‘

— Don Draper

 

‘The smallest of details encourage a richer communication of an idea, embedding culture, thought, and education into a frozen moment of time.‘

— Richard Benson

 

‘People ignore designs that ignore people‘

— Frank Chimero

 

‘Good design is honest‘

— Dieter Rams

 

‘You must live in the present, launch yourself on every wave, find your eternity in each moment‘

— Henry David Thoreau

 

‘Life is not a problem to be solved, but a reality to be experienced‘

— Søren kierkegaard